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| "We want to make sure we are mission driven," says Elder Robert Smith, president of the Review and Herald since 2000. |
Elder Robert S. Smith is a man of many talents. He's worked for the church for more than 48 years. He worked at the Review after working in the Periodical and Marketing departments from 1978 to 1985. He and his wife, Olivia, live in Takoma Park, Maryland, and have six adult children.
What do you feel should be the Review's foremost goal?
We want to make sure that we are mission driven. I'd like to make sure that's our primary objective. Not that we don't realize the financial side of things-we want to offer the best products at the best prices-but being mission driven helps the financial aspect. Our employees are our greatest assets.
How have you and/or the Review changed since you were here before?
I feel that I have gained quite a bit more experience in the field as publishing director for the North American Division. Now I can see both sides of the equation. Times have changed, as well, and we have to keep up with them and be much more competitive.
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